Description
2WATCH is a media company that produces phygital entertainment formats for the new generations. Through a structured offering based on three main assets, the company provides support to brands aiming to reach a new audience and diversify their user base. Entertainment, technology, and talent management are the three core elements that make 2WATCH a unique company. 2WATCH sees phygital entertainment as a new way to tap into the interests of the new generations, changing the traditional paradigms of communication. Founded in 2020, the company offers a fresh approach to the entertainment industry by placing talents, who represent the new publishing voices, at the center, and combining them with new technologies and new languages to create original and highly engaging content to be distributed on new media platforms.