2WATCH
B29

2WATCH

Unlock Next Gen

Start-up of Innexta

Start-up

Pontano,  7
Napoli  (Napoli (NA)) — 80122 — Italia
Phone 3383968475

Description

2WATCH is a media company that produces phygital entertainment formats for the new generations. Through a structured offering based on three main assets, the company provides support to brands aiming to reach a new audience and diversify their user base. Entertainment, technology, and talent management are the three core elements that make 2WATCH a unique company. 2WATCH sees phygital entertainment as a new way to tap into the interests of the new generations, changing the traditional paradigms of communication. Founded in 2020, the company offers a fresh approach to the entertainment industry by placing talents, who represent the new publishing voices, at the center, and combining them with new technologies and new languages to create original and highly engaging content to be distributed on new media platforms.

Our products

Brand avatar & Digital Character

Brand avatar & Digital Character

The 2WATCH Brand Avatar transforms brands into digital content creators through customized avatars. Utilizing advanced technologies such as motion capture, CGI, and artificial intelligence, 2WATCH creates virtual characters that can interact in real time on social media, participate in live events, and host live streaming. These avatars humanize the brand and offer unique and engaging experiences, adapting to the needs of the modern market. Digital avatars humanize the brand, creating direct and personalized interactions with the audience, and allow for complete customization, ensuring consistency and adaptability across different campaigns. Real-time interaction, made possible by advanced technologies like motion capture and CGI, enhances engagement and makes the experience memorable. Thanks to an AI-optimized workflow, Brand Avatars can also facilitate real-time marketing activities, with very low production times and high output quality. This product is aimed at brands looking to reach new audiences in an innovative and effective way.