Smau live show

From Hype to Impact: Proving the Value of Open Innovation

05 November 2025
hours 10:00
Studio TV 1

Event description

Open innovation has moved beyond the buzzword stage — today it is a strategic necessity.
Demonstrating its true value is essential to secure long-term commitment and strengthen the role of innovation within organizations. How can companies ensure accountability in their Open Innovation efforts? Which frameworks and metrics best capture both tangible and intangible impact? And what real-world examples show the path from enthusiasm to evidence?
With the right metrics and transparency, openness can be transformed into a measurable driver of growth.

Moderator: Andrea Frollà, journalist La Repubblica

The event will be live streamed on this page.

 

In collaboration with:

Details

  1. 3 speaker
  2. 1 hour and 15 minutes

Speakers in this Live Show

Pierantonio Macola

Class 67, Macola is the President of Smau, the Italian leading event about innovation. Until 2007 he was CEO of TL.TI Expo SpA, a subsidiary of Fieramilano SpA. Pierantonio Macola is also the founder in 2001 of Webbit, the historic event dedicated to the ICT world, forerunner of the...Read more

Emanuela Trentin

Emanuela Trentin has been CEO of Siram Veolia since 2019. From 2015-2019 she was HR & Communication Director and since 2016 Board Member of the parent company. With a Management Engineering degree from Politecnico di Milano, she has 20+ years experience across sectors, working at Sogefi,...Read more

Andrea Frollà

Born in Rome on December 11, 1991, he is a freelance journalist, author, and multimedia producer for Repubblica and the Gedi Group (Affari&Finanza, Repubblica.it, Italian Tech, Green&Blue). Passionate about economics, innovation, and sustainability, he is also an author, consultant,...Read more

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