Genuine Way
TABLE N. 19

Genuine Way

Blockchain for sustainability

Start-up of ITA - Italian Trade Agency

Description

Genuine Way is a blockchain provider that specializes in enabling companies and organizations to create transparency with regards to their ESG topics & supply-chain. By leveraging GEN Platform, they can notarize internal and external documentation, and communicating it to consumers, creating a Digital Product Passport and becoming truly accountable for the environmental & social impact of their products. Genuine Way’s goal is to promote conscious consumption and support those ethical businesses that are leading the ecological transition. Blockchain is an opportunity for these companies to build a stronger level of trust with their consumers and stakeholders.


Our products

GEN - Plug & Play

GEN - Plug & Play

GEN - Plug & Play is the first blockchain platform vertically enabling brands to notarize their environmental & social impact. The platform allows the brand to notarize a bundle of corporate and supply-chain documentation on the public blockchain, in order to create and communicate transparency for consumers and accountability for the brand. Taking part to this process allows the brand to directly connect with our conscious consumers. Target Industries: agrifood, wine, spirits, fashion, apparel, cosmetics, furniture, utilities and many more.

Our video