i²d
B10

i²d

Turn Every Physical Product Into a Two-Way Channel

Start-up of Regione Lombardia - Direzione Generale Università, Ricerca, Innovazione

Start-up

Via Savona,  21
Milano  (MI) — 20144 — Italy
Phone +393771727650

Description

i²d delivers AI-powered product design solutions that turn every physical item into a real-time feedback channel. Our mission is to translate customer signals into actionable insights for R&D and marketing, so clients launch the right products faster, cut development waste and warranty costs, and capture higher, more sustainable margins.

Designed for consumer-goods, retail, fashion, and electronics brands, i²d equips product, marketing, and customer-care teams with frictionless insight that shortens development cycles, lowers return rates, boosts customer loyalty, and increases ROI.


Our products

YouFeed – Give Your Customers a Voice, Straight from the Product

YouFeed – Give Your Customers a Voice, Straight from the Product

YouFeed enables companies to slash time-to-market, boost loyalty and ROI, and deliver products perfectly aligned with real customer needs. It turns every physical item into an always-on digital touchpoint, capturing real-time feedback and usage data. These inputs are processed by proprietary AI models that pinpoint what matters most to end users—usage patterns, top-rated features, and up-selling opportunities—then feed instant insights to R&D, marketing, and customer-care teams. The result: shorter development cycles, early defect detection, personalized offers, and relationships built on continuous listening, turning each interaction into a co-design step that lifts engagement and loyalty while cutting returns, warranty costs, and overall spend. A cloud-native architecture with open APIs integrates seamlessly with CRM, PLM, and IoT systems, delivering global scalability and rapid deployment across stores, trade shows, and direct-to-consumer channels.
InsightGPT – Reduce Time-to-Market

InsightGPT – Reduce Time-to-Market

InsightGPT makes products capable of speaking. Through sensors and proprietary AI, it collects usage data and feedback directly from the customer experience and transforms them into actionable insights in real time. This is not just surveys or sales data: InsightGPT detects usage patterns, valued features, and defect signals before they become a problem. R&D can shorten development cycles, marketing can build tailored offers, and customer care can act proactively. The difference? While other tools measure after the fact, InsightGPT brings the customer’s voice inside the product itself—reducing launch times, returns, and warranty costs, while boosting loyalty and ROI.

Our video