Prefe

PREFE eliminates information asymmetry for FMCG companies' Sales and Trade Marketing departments, which currently manage data collection and analysis on prices and distribution manually. While competitors rely on sample-based detections to provide statistically relevant data, PREFE automates these processes leveraging AI, delivering real-time data for all retail products at a fraction of the cost.

We serve the entire FMCG value chain, creating value for producers and grocery retailers in the Italian market. We cater to the needs of all players, from small foodtech startups to large multinationals, democratizing access to powerful business intelligence.