Traction Group srl
Table n. 31

Traction Group srl

Automating Performance

Start-up of Regione Lazio

Regione Lazio

Start-up

www.tractiongroup.it
www.autocust.it
info@tractiongroup.it

Viale Angelico,  86
Roma  (RM) — 00195 — Italia
Phone +39 3922764524

Description

Traction Group is an Italian digital company that helps businesses grow through performance marketing, marketing automation and AI-powered customer experience solutions.

The company combines strategic consulting, marketing execution and proprietary technologies to support B2B and B2C organizations across the entire customer lifecycle: from customer acquisition and conversion to engagement, support and retention.

Traction Group has developed AutoCust, a proprietary marketing automation and customer lifecycle management platform that enables companies to orchestrate data, segmentation, workflows and multichannel communications in a single integrated environment.

The company has also developed AISA – AI Sales Assistant, a SaaS product that allows businesses to deploy an AI assistant on their website and conversational channels such as WhatsApp. AISA can answer questions, recommend products or services, qualify leads, manage customer requests and connect with CRMs, catalogues, ticketing systems, booking engines and other enterprise tools through APIs.

Traction Group’s mission is to make AI adoption practical, measurable and scalable, helping companies transform digital interactions into business opportunities, operational efficiency and long-term customer value.

Its solutions address companies with a strong digital presence, including e-commerce and retail businesses, B2B and B2C service providers, education organizations, hospitality companies, utilities and corporate teams looking to automate marketing, sales and customer care processes while improving conversion rates, customer engagement and business performance.


Our products

AutoCust - Predictive AI for customer growth

AutoCust - Predictive AI for customer growth

AutoCust is Traction Group’s proprietary marketing automation and customer lifecycle platform, designed to turn customer data into predictive, real-time actions. At the core of the platform is AI-powered behavioral analysis, which detects signals of interest or drop-off risk during the user journey. Through modules such as User Flow AI, AutoCust helps companies anticipate abandonment, activate personalized messages and incentives in real time, and optimize conversion before the session is lost. By combining first-party data, segmentation, workflows and multichannel communications, AutoCust supports lead nurturing, conversion optimization, retention and customer engagement in a single environment. The solution is designed for e-commerce, digital services, education, utilities and companies that want smarter, more measurable and scalable marketing automation.
AISA - The AI that doesn't just answer. Acts.

AISA - The AI that doesn't just answer. Acts.

AISA – AI Sales Assistant is the SaaS product developed by Traction Group to bring conversational Artificial Intelligence into sales and customer care processes. It can be installed on websites and integrated with channels such as WhatsApp, enabling companies to activate an AI assistant that answers users’ questions, recommends products or services, qualifies leads and manages operational requests. Unlike traditional chatbots, AISA is designed to act within business workflows. It can read website content, catalogues and business sources, show product recommendations in chat, collect commercial information, open tickets, book appointments and connect through APIs with CRMs, catalogues, ticketing systems, booking engines and other enterprise tools. The solution is designed for e-commerce businesses, retailers, B2B and B2C companies, education providers and organizations with high volumes of digital requests. In some customer stories, AISA-based solutions helped reduce support team pressure by up to 50%, improving customer experience and internal efficiency.