Marco Palumbo
Global GTM Strategy & Sales Activation Lead, Google
Biografia
Marco is a GTM Strategy lead at Google, where he designs global product strategies to scale new advertising solutions and unlock higher digital marketing ROI. He has been at Google for 9 years. He previously worked at Salesforce, where he experienced the disruptive growth of the SaaS model, and started his career as an analyst in venture capital. Originally from Lecce, he has lived in Lausanne, Dubai, Boston, Taipei, Dublin, Tokyo and most recently, New York City, where he moved three years ago.
His main focus is on advertising and digital marketing. He has experienced firsthand the emergence of new technologies in the field, from mobile and video to machine learning and AI, and understands how to ride the wave of innovation to create a competitive advantage. Marco is particularly excited about new technological trends, such as agentic capabilities in software development and quantum algorithms for resource optimization, and all the new problems these advancements will help solve.