Genuine Way srl

Goal: Offer transparency, nutritional awareness, and a personalized service directly from the packaging, bypassing the supermarket's intermediation. Access: Scanning the QR Code present on the product packaging. Key Strength: Transforms the packaging into an educational and interactive touchpoint. Main Features: The web app provides two interactive tools and a free service useful for the consumer's health: 1.Personalized Macronutrient (Macros) Calculation How it works: By entering the desired amount of pasta and personal data (weight, height, age, nutritional goals: weight loss, muscle gain, maintenance). Result: The tool calculates the exact intake of calories, protein, carbohydrates, and fats for the selected portion. 2.Inspiration and Balanced Recipes How it works: Each type of Felicia pasta is linked to a specific and balanced recipe. Benefits: The user can discover how to cook the product they have or, conversely, start from a recipe to understand which pasta to use. Benefits for the Brand Through this service, the brand: Educates its audience on the nutritional characteristics of the products. Collects valuable data on consumption and user preferences. Creates a direct and valuable connection with the final consumer.

Goal: To transform and enhance Ambrosoli's quality control process through an innovative digital solution. Product Description: Genuine Way has developed a customized web app for Ambrosoli, focused on quality control. This platform is designed to serve as a transparent bridge between complex laboratory analyses and the final consumer, while simultaneously elevating the brand's positioning across the national market. Key Features and Benefits: National Market Brand Awareness: The application is a strategic tool to strengthen the Ambrosoli brand awareness throughout the national territory, actively communicating the commitment to quality and transparency. Simplified and Understandable Laboratory Analyses: Laboratory analyses, often dense with technical terms, are processed and presented in an intuitive manner. Users can access and understand quality control data quickly and effortlessly. Interactive and Intuitive Interface: The user experience is central to the design. The interface is highly interactive, allowing consumers to navigate the data in an engaging way and learn about the quality control process clearly and dynamically.