YBAB - You Before Any Business
People first. Business Better.
Start-up of ITA - Italian Trade Agency
Description
YBAB is a data-driven corporate wellbeing platform designed to transform employee wellbeing into a strategic asset. Through a plug-and-play solution, we deliver personalized one-to-one programs via a curated network of certified professionals. Built by founders with corporate experience, YBAB bridges business needs and individual care, generating measurable impact on engagement, performance, and long-term organizational sustainability.
YBAB targets SMEs and mid-large companies (50+ employees) with HR functions and ESG sensitivity. Decision makers include HR Directors, People & Culture Managers, and CEOs seeking measurable, plug-and-play wellbeing solutions to improve engagement, retention, and employer branding.