YBAB - You Before Any Business
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YBAB - You Before Any Business

People first. Business Better.

Start-up of ITA - Italian Trade Agency

Start-up

corso di Porta Nuova,  11
Milano  (MI) — 20121 — Italia
Phone +39 340 8616531

Description

YBAB is a data-driven corporate wellbeing platform designed to transform employee wellbeing into a strategic asset. Through a plug-and-play solution, we deliver personalized one-to-one programs via a curated network of certified professionals. Built by founders with corporate experience, YBAB bridges business needs and individual care, generating measurable impact on engagement, performance, and long-term organizational sustainability.



YBAB targets SMEs and mid-large companies (50+ employees) with HR functions and ESG sensitivity. Decision makers include HR Directors, People & Culture Managers, and CEOs seeking measurable, plug-and-play wellbeing solutions to improve engagement, retention, and employer branding.

Our products

Plug and play wellbeing

Plug and play wellbeing

YBAB is a data-driven corporate wellbeing platform that introduces a new paradigm in the market by shifting from standardized, on-demand content to personalized one-to-one experiences. Through a proprietary, plug-and-play solution available via mobile and web app, companies can offer tailored wellbeing paths built around seven core pillars and delivered by a curated network of certified professionals. The innovation lies in the integration of human expertise and technology: each user accesses customized programs based on individual needs, while companies benefit from a centralized dashboard to monitor engagement, outcomes, and impact over time. Unlike traditional welfare tools, YBAB embeds wellbeing into HR processes, making it measurable, scalable, and aligned with organizational performance. By combining a proprietary infrastructure, data analytics, and a qualified professional community, YBAB transforms wellbeing from a fragmented benefit into a strategic, continuous, and results-driven system.

Our video