Genuine Way to Showcase Digital Product Innovation at SMAU Paris 2026, Accelerating FMCG’s Digital Transformation

Milan/Paris, Marzo 2026

Genuine Way, the scale-up specializing in digital product innovation for the Fast-Moving Consumer Goods (FMCG) sector, announced its participation in the prestigious SMAU Paris event, scheduled to take place from April 14 to 16, 2026. The company will join a delegation of top Italian innovators looking to foster new partnerships and growth opportunities within the French innovation ecosystem.

Genuine Way will present its proprietary blockchain-based platform, a solution designed to digitize physical products and ensure unprecedented supply chain transparency, enabling brands to build deeper trust and engagement with their consumers.

"Participating in SMAU Paris is a strategic step for Genuine Way," says Amelia Bassini, COO & Co Founder. "France is a crucial market for the FMCG and retail industries, and this event provides an invaluable platform to connect with French corporates, investors, and enablers who are actively seeking cutting-edge digital solutions. We are excited to showcase how our technology can transform consumer engagement and drive the digital future of products."

Genuine Way will be involved in the SMAU Paris initiative for all three days, with an intensive program focused on networking and building strategic partnerships. It will begin on the evening of April 14th with an exclusive reception at the Italian Embassy, a high-level opportunity to meet institutional representatives, startups, investors, and corporates from both the Italian and French ecosystems. The following day, April 15th, the focus shifts to StationF for a full-day event, featuring thematic panels and dedicated matching meetings with French operators interested in digital innovation solutions. Finally, on April 16th, the company will participate in a tour of the city's main innovation hubs, visiting incubators and accelerators to foster the creation of partnerships between the Italian ecosystem and French innovation centers.

About Genuine Way

Genuine Way is a scale-up specializing in digital product innovation for the FMCG sector. Founded in 2020, the company developed a proprietary platform that leverages blockchain technology to digitize products and ensure supply chain transparency. Through QR code activated WebApps, brands can deliver certified product information and engage digital content directly to consumers. Genuine Way collaborates with leading corporations in food, cosmetics, fashion, and packaging enabling them to enhance customer engagement through interactive experiences, loyalty programs, and data-driven marketing tools. The company is a recognized player in Italy’s large-scale retail market, supporting brands in their digital transformation journey.

amelia@genuineway.io

+39 3492165117

www.genuineway.io