SMAU Stockholm 2025

The Event

The bridge between the Italian and the Nordic Innovation Ecosystems

 

SMAU | Italy RestartsUp in Stockholm is the event dedicated to innovation between Italy and the Nordic Ecosystems, organized in collaboration with ICE, the agency for the internationalization and promotion abroad of Italian companies, that will take place on May 20th.

 

A selection of 40 Italian startups will show their own products and services to corporates, investors and enablers. During the event, there will also be some pitching sessions and panels with representatives from the Italian and Nordic innovation ecosystem focused on: Food & Retail, Smart Manufacturing, Energy & Environment, Smart Mobility, eHealth.

 

The purpose of the event, as Pierantonio Macola, President of SMAU, states, is: “to introduce the innovative excellence of “Made In Italy” to the Nordic entrepreneurs, investors and managers invited to the exhibition. Italy is best known in the world for its excellence in food, fashion and design and SMAU | Italy RestartsUp in Stockholm will be the occasion to activate trade relations, partnerships and investments between the various international ecosystem professionals that will visit the event and those from Italy taking part in the initiative”.

Programme

Monday, May 19th (by invitation only)

An opening networking cocktail event will take place at the Italian Embassy. The event is dedicated to investors, corporates and relevant players belonging to the Italian and Nordic startup ecosystem, interested in the delegation selected by SMAU.

Tuesday, May 20th from 09.00am to 07.00pm

At Epicenter, startup companies will show their own products and services to corporates, investors, enablers and startups.

There will be numerous panels with representatives from the innovation ecosystem focused on: Food & Retail, Smart Manufacturing, Energy & Environment, Smart Mobility, eHealth.

The event will be organized into:

The event will be organized into:

  • Pitching sessions
  • SMAU Panels
  • Matchmaking
 

Wednesday, May 21st from 09.00am

Tour of some of the places where innovation happens, with visits to incubators and accelerators in the city in order to stimulate the creation of partnerships with representatives from the Italian ecosystem participating in the initiative.