Adrian McDonald
CEO, Epicenter
Biography
Adrian is the CEO of Epicenter, the Nordics’ largest tech ecosystem. With experience spanning both high-growth startups and global enterprises, he brings a sharp, strategic perspective on how to scale.
Most recently, Adrian served as CEO of Adway, where he helped redefine how companies attract and engage talent through AI-driven solutions. Prior to that, he held several leadership roles at Microsoft, driving sales strategy and leading product launches across Europe. During his time there, he played a key role in introducing the advertising models for Bing and Skype in the Nordics.
Adrian is recognized for his ability to connect innovation with execution, enabling organizations to navigate change and unlock new growth opportunities.