Start-up
Description
In 2018 the "Vaia" storm hit the Dolomites violently. Now VAIA has become a business idea recognized by Forbes as a sustainable business model, with the goal to create a positive impact for the territory and communities. Our startup makes design objects by recovering the wood of fallen trees and rebuilding the forests of Dolomites. The VAIA Focus involves another fundamental component: each VAIA Focus contributes to saving one square meter of alpine glacier.
Millennials with a medium to high level of education, get informed on online channels, Instragram, magazines and influencers. He has a good awareness of eco-green issues. Appreciates beautiful things, quality objects, design accessories, with which he furnishes home and office office (which sometimes coincide). He is a person quite stressed by the frenzy of the days and often seeks moments of relaxation.
