Orwell

Descrizione

Mission: Soccer audience is getting older and today’s young fans are passionate about gaming and technology. Some of them prefer esport than traditional sport; soccer could lose young audience in the future. Our solution is Virtual Soccer Zone: 1. It’s an immersive experience between a videogame and real soccer 2. It’s a VR Esport for fan engagement and retailtainment dedicated to Z Generation & Millennials Description of target customers/users: From a business perspective: football clubs, leagues, institutions, sponsors for fan engagement and shopping malls & brands for retailtainment From a user perspective: Generation Z and Millennials