Dicto AI

Dicto AI

AI Reputation Governance: We measure and monitor how AI describes companies, products, and managers

Recently at SMAU Milano 2026

Start-up

dictoai.com

Corso Barolo,  48
Alba  (Cuneo) — 12051 — Italia
Phone +393452833869

Description

Dicto AI queries AIs using a controlled protocol (fixed queries, personas, repeated executions) and compares each statement with the company’s truth. It doesn’t count how many times you’re mentioned: it measures what the AI says about you, from which sources, and with what degree of accuracy; it identifies what corrections need to be implemented and verifies their impact.
Medium-to-large companies, listed groups across a wide range of sectors: banking, insurance, energy, defense, food, and consumer goods. Buyers: communications & PR, marketing, innovation, risk & compliance, investor relations, HR— those responsible for the reputation of brands, products, and leaders

Our products

AI Reputation Governance platform

AI Reputation Governance platform

Dicto AI is the AI Reputation Governance platform: it measures and governs the reputation that AI models build around companies, products, and executives. Behind every response is a person forming an opinion about you, and a model can be correct on every fact yet still tell the wrong story. The innovation lies in the method, which has its roots in journalism: the model is not the defendant but the measurement tool. A controlled protocol interrogates leading models with fixed queries and repeated runs, from the perspective of various stakeholders—such as customers, investors, candidates, and regulators—to yield a distribution, not an anecdote. The DictoScore evaluates algorithmic reputation across six weighted dimensions. Each statement is verified against the company’s documented facts, traced back to its sources, and classified using a proprietary framework of narrative distortion patterns. Dicto prescribes corrective actions and measures their before-and-after impact as an independent third party.