Description
MUV is a tech startup that turns sustainable mobility into a sport. MUV, through sports competitions that run on a real-world digital game, encourages responsible and healthy behaviours, measures progress by certifying CO2 reductions, and, with the data collected, enables the co-creation of mobility plans for entities, companies, and institutions.
MUV targets a multi-sided market.
- Players, who download the app for free and use it daily.
- Teams, public and private organizations that pay for access to game experiences, in-app visibility, impact and mobility data.
- Sponsors, organizations that tie their image to MUV values through in-app branding campaigns