PAC srl

PAC srl

The fashion leasing provider - an unlimited wardrobe at a fraction of the environmental impact.

Recently at SMAU Paris 2023

Start-up of Campania Region

Campania Region

Start-up

Description

PAC creates and manages websites that offer an innovative fashion leasing service. These allow customers to use the garments as if they were their own at a fraction of the environmental impact. They also include the possibility to keep and purchase their new or pre-loved favourite items by exploiting the credits included in the plan cost. PAC offers the fashion leasing service through www.thepaac.com (B2C) and by creating and managing dedicated websites such as www.pinkoplay.com (B2B2C) for brands that want to tackle the market opportunity directly and offer a sustainable service.

Our products

PINKO PLAY – Fashion leasing service by Pinko

PINKO PLAY – Fashion leasing service by Pinko

With PINKO PLAY, users can use an innovative fashion leasing service for Pinko products. PAC has developed a modular package for the brand to support it as a full-service provider. Initially, the characteristics of the service, positioning and strategy were defined. Then PAC carried out the technological development, aligning the service with Pinko's image and communication on the other channels with which the brand connects with users. After the launch, PAC deals with the service's management, maintenance and development, offering a wide range of services (e.g. logistics, cash-in, customer service). In this way, Pinko can benefit from the positive PR impact of the initiative that has placed sustainability at its core, avoiding cannibalisation of sales by attracting customers with different needs and exploiting products also available on other channels by mirroring stock availability.