From Hype to Impact: Proving the Value of Open Innovation
Event description
Open innovation has moved beyond the buzzword stage — today it is a strategic necessity.
Demonstrating its true value is essential to secure long-term commitment and strengthen the role of innovation within organizations. How can companies ensure accountability in their Open Innovation efforts? Which frameworks and metrics best capture both tangible and intangible impact? And what real-world examples show the path from enthusiasm to evidence?
With the right metrics and transparency, openness can be transformed into a measurable driver of growth.
Opening:
Pierantonio Macola, President SMAU
Round table:
Emanuela Trentin, CEO Siram Veolia
Federica Santini, President Trenord
Moderator: Andrea Frollà, journalist La Repubblica
The event will be live streamed on this page.
In collaboration with:
Details
Speakers in this Live Show
Pierantonio Macola
Class 67, Macola is the President of Smau, the Italian leading event about innovation. Until 2007 he was CEO of TL.TI Expo SpA, a subsidiary of Fieramilano SpA. Pierantonio Macola is also the founder in 2001 of Webbit, the historic event dedicated to the ICT world, forerunner of the...Read more
Emanuela Trentin
Emanuela Trentin has been CEO of Siram Veolia since 2019. From 2015-2019 she was HR & Communication Director and since 2016 Board Member of the parent company. With a Management Engineering degree from Politecnico di Milano, she has 20+ years experience across sectors, working at Sogefi,...Read more
Andrea Frollà
Born in Rome on December 11, 1991, he is a freelance journalist, author, and multimedia producer for Repubblica and the Gedi Group (Affari&Finanza, Repubblica.it, Italian Tech, Green&Blue). Passionate about economics, innovation, and sustainability, he is also an author, consultant,...Read more