Always Friday

Always Friday

AI-Native agency for corporate events

Recently at SMAU New York 2026

Start-up of ITA - Italian Trade Agency

Start-up

del casello,  5
Latina  (LT) — 04100 — Italia
Phone +393707082295

Description

Think of the best event agency you've ever worked with, then combine it with the tech muscle of Bizzabo or Cvent. That's Always Friday. We plan MICE events 10x faster than traditional agencies, thanks to our own AI agents and an exclusive database of thousands of venues. And on top of that, we give companies the tools to manage their events in-house, which makes us a pretty unique player in the market.



Our business runs on recurring, multi-year contracts. Our software plugs directly into clients' procurement and internal systems, becoming the go-to platform for managing all their event spend. Once we're in, we're hard to replace and that's by design.

Our products

Full Service Agency

Full Service Agency

From concept to execution, we handle every detail so you don't have to. Our full-service approach covers venue sourcing, logistics, supplier management, and on-site coordination, delivering a seamless, turnkey event experience.

Event Management Tools

Event Management Tools

We give companies the tools to manage their events from start to finish. Our platform integrates into existing systems, centralizes suppliers and budgets, and gives teams everything they need to plan, track, and optimize their event spend in one place